Monitoring Campaign Performance 📊

Quick Overview 👓

• 📈 Dashboard: Click your campaign in the dashboard to open analytics.
• 🔖 Status Badge: Upcoming → Running → Finished (or Paused).
• 💰 Budget vs Spent: Track how much of your budget is used.
• ⏱️ Time Progress: See days elapsed vs total campaign duration.
• 👁️ Total Views (Impressions): Total times your ad was shown.
• 💵 Avg. CPV: Average cost per view.
• 📅 Daily Reach Chart: Visualize impressions per day.
• 🗺️ Map & Demographics: For local campaigns, view target area map.

Once your campaign is running (or after it finishes), you'll want to track how it's performing. Adwave provides an Analytics dashboard for each campaign so you can review key metrics like views and spending.

Accessing the Campaign Dashboard

Log in to Adwave and navigate to your Dashboard for the appropriate account. Click on the campaign you want to inspect; this opens the Campaign Details page with analytics.

Campaign Status

The top of the page displays a colored status badge:

• Upcoming – scheduled to start in the future.
• Running – currently delivering impressions.
• Paused – delivery halted via support.
• Finished – campaign has ended.

Duration and Target Info

Start/End dates and location targeting appear next to the status, reminding you of the campaign scope.

Budget and Spend

A bar indicator shows $X / $Y where Y is your total budget and X is spent so far. Aim for even pacing (roughly proportional to days elapsed).

Days Remaining

A similar bar shows X / Y days elapsed, helping you gauge pacing.

Total Views (Impressions)

The total count of times your ad has been served. Expect this to rise steadily while the campaign is running.

Average Cost-Per-View (CPV)

Budget spent divided by views—useful for benchmarking efficiency.

Charts – Daily Performance

A line or bar chart plots daily impressions so you can spot trends or anomalies (e.g., holiday dips).

Maps & Demographics (If Available)

Local campaigns include a small map of the target radius. Additional demographic or platform breakdowns may appear if data is available.

No Data Yet?

If the campaign hasn't started yet or just launched, it's normal to see a message like "No campaign data available yet." Check back later as data populates.

Comparing to Expectations

At the end, compare Total Views to the estimated reach from setup. If budget wasn't fully spent or reach was lower than expected, contact support for review.

During the Campaign

Regularly monitor impressions and spend to ensure pacing. If you suspect issues (e.g., very low spend early on), reach out to support.

After the Campaign

Use final metrics to evaluate success and inform future campaigns. You can duplicate a successful campaign or adjust variables based on the data gathered.

Updated on: 13/06/2025