Adwave

One daily budget funds the channels you select. Each channel moves from Preparing, to Starting, to Live.

Google: YouTube, Display &amp; Discover, and Search (Search turns on when budget covers it)

- Mobile web and Mobile apps
- TV (streaming)
- Google: YouTube, Display &amp; Discover, and Search (Search turns on when budget covers it)
- Meta: Facebook and Instagram
- Reddit
- TikTok

Mobile web and TV run at the $30 campaign minimum. Follow and Search unlock when media covers each channel's floor. Direct-business accounts typically unlock Search around $67/day. Managed clients (media at cost) typically unlock Search around $34/day, and Reddit can run at $30. Those /pricing figures assume a 50% media share. Campaign setup shows the live unlock dollars for your account, not a single public number.

Objectives: Awareness, Traffic, Leads, Sales.

Geo: United States, states, radius, ZIP codes, DMAs, or cities.

Lifecycle: Draft → Launch (day-one charge) → Live → Paused or Ended.

TV may show Pending activation until video delivery is actually live.

- Objectives: Awareness, Traffic, Leads, Sales.
- Geo: United States, states, radius, ZIP codes, DMAs, or cities.
- Lifecycle: Draft → Launch (day-one charge) → Live → Paused or Ended.
- TV may show Pending activation until video delivery is actually live.

More: <a href="https://waverunner.adwave.com/docs/campaigns" rel="nofollow noopener noreferrer" target="_blank">Campaigns</a> and <a href="https://waverunner.adwave.com/docs/audiences" rel="nofollow noopener noreferrer" target="_blank">Audiences and channels</a>.

Which channels are available and how one daily budget is spent across them.

Advertising channels in Waverunner

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Advertising channels in Waverunner

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What unlocks with budget

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Campaign basics