Agencies pay a license. Media for Managed clients is billed at cost from the agency wallet. Self-serve clients pay for their own ads. Ad creation uses the published unit prices on the pricing page, with no Adwave markup.

Agency is $499 a month with a $10k spend band. Growth is $1,999 with $75k. Scale is $4,999 with $250k and the agency API. Annual is ten months prepaid. There is no setup fee and no client-workspace cap. Spend bands describe the license. They never pause delivery.

You can add clients, ingest sites, and create drafts before checkout. Launch needs an active license. Open License in the agency console to check out.

Managed campaign days debit the agency wallet at 100% of that day's budget. You bill clients however you already do. Self-serve clients fund their own wallet. Generation charges the agency at published unit prices, including the first sample. Campaigns pause only if the paying wallet cannot cover the day.

Unlock dollars follow media at cost on Managed clients. They are not the Search and TikTok figures on /pricing, which assume a 50% media share for direct-business accounts (Search around $67/day). Managed Search typically unlocks around $34/day and Reddit can run at the $30 minimum. Self-serve and invoice clients use the stored fee split. Campaign setup shows the live ladder for the workspace you are in.